MAXIS, a subsidiary of Electronic Arts, is a pioneering computer
game company whose products include
some of the most popular and widely
praised games of the last decade, including SimCity, SimLife, SimEarth,
and SimTower. Based on advanced simulation technologies, these award-winning games turned
players loose as designers and builders-- whether of a city or of new life
forms. The success of the Sim games in encouraging creative exploration
has led to a widespread interest in new gaming models that diverge from
the traditional win-or-lose approach. The company's latest game, The Sims,
debuted in February 2000.
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